The two social media tools I would recommend libraries to use are: Facebook and Instagram.
This is due to the high amount of users 'reposting' or 'sharing' posts on these sites.
Facebook is a popular site for people to discover 'what's new' and with the high amount of individuals tagging friends in posts, inviting to events and the overall sharing of posts and events allows organisations to reach a much broader audience.
Instagram is recommended due to their 'discovery page', this is a function set up by Instagram for individuals to find relevant posts that are similar to those that the user has 'liked'. If an organisation ends up on the discovery page, they are able to reach an audience that may not have known about them otherwise, growing their customers.
This is due to the high amount of users 'reposting' or 'sharing' posts on these sites.
Facebook is a popular site for people to discover 'what's new' and with the high amount of individuals tagging friends in posts, inviting to events and the overall sharing of posts and events allows organisations to reach a much broader audience.
Instagram is recommended due to their 'discovery page', this is a function set up by Instagram for individuals to find relevant posts that are similar to those that the user has 'liked'. If an organisation ends up on the discovery page, they are able to reach an audience that may not have known about them otherwise, growing their customers.
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