My local public library is Parramatta library, and I believe that
they use social media very well.
This is due to their presence
on many social media platforms. Parramatta library run a twitter page, Facebook
page, Pintrest page, YouTube page, a blog titled 'Parra reads', and a podcast
called 'Parra Pods' where they discuss literature with an overarching topic.
Parramatta library understand
the part that social media advertising plays within society, and they go above
and beyond to inform the public that the library exists and any event that may
occur within the library, books or services that the library provide.
The Library's twitter page is a
way for them to promote the library within a mini blog format. This is due to
Twitters 280 character limit, meaning that those in charge of the Twitter feed
must make the description as interesting as possible (with maybe a fun image or
two).
Facebook is a great way to
create, organise and figure out how many people will attend events. Further
Facebook is a popular communication channel. The library is able to communicate
with customers without the fear of a limit in the text they can post. They are
able to receive feedback and interact with the public via their page, this is a
plus for many as they grow to learn more about the library.
Pintrest is not an easy site to
focus on one thing in particular, but Parramatta library have been able to have
a total of 20.9k + views a month. This is an astonishing accomplishment. Within
their Pintrest they post images of books, activities or images relating to
other social media (such as 'Parra Pods'). They have created Pintrest boards
for various topics from craft activities to images of new arrivals (images of
the book covers of books within the library). By having this presence
Parramatta Library are growing interest of activities, services and lending
material the library contains.
As stated in my last post,
Parramatta library have a great presence on YouTube where they are able to post
videos within the library to communicate events, new releases, and anything
else they would like to post in relation to the library. Having this presence
is a positive as YouTube is being used increasingly by younger individuals, and
having this resource for children to find and grow interest in is always a
positive.
Creating and running a blog is
no easy task, as I've learned through this experience, but Parramatta library
are able to seamlessly incorporate theirs into their social media. They post
book reviews, commentary on book prizes and a wide array of other topics. They
have crested an amalgamation of posts that are well suited t the library
atmosphere and encourage the thought process.
Parramatta does something that
not many other libraries would task themselves with. They created a podcast
titled 'Parra Pods'. This format of social media allows librarians and
any guest to discuss an overarching topic (such as 'celebrating women' or
'Australia today') and have a mini book club discussing the theme and its
incorporation within the narrative.
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