Libraries are finding it more beneficial to engage with the
community through social media, which is a great idea as it brings individuals
who may not have come to the library (or interacted in any way), to do so.
A Library Blog
The State Library of NSW hosts a blog where they post information
regarding historical figures, library conferences, and so many other topics. A
library blog is a great way to en gage with the community, bring awareness to
public events and to inform customers of news and anything in particular.
A Library YouTube Page
Parramatta Library use their YouTube page to inform readers about
new book arrivals and events (including author talks and holiday themed
events). This is a great way to communicate with customers to inform them of
activities or updates within the libraries themselves. The YouTube page appears
to be updated often, this is beneficial as they have a strong online presence
which can be encouraging for users to communicate and be more active within the
library.
A Library Facebook Page
Georges River Libraries successfully run a Facebook page with
interesting content that keeps customers interested. They post information
regarding the libraries within their branch and post fun images attached to
their posts. The use of images attached to their posts increase interest,
especially considering they post funny/informative/well-thought out images on
their page.
A Library Twitter Page
The Hills Shire Council libraries communicate through the
council's Twitter page. This means that any communication about the library is
also mixed in with other community events. Also that any library content shared
on this page can reach a larger variety of customers who normally subscribe to
other events around the council area having a greater impact in advertising.
A Library Instagram Page
Sutherland Shire Libraries post interesting pictures on their
Instagram which encourage customers to look further into their page. When you
click on an image, the caption of said image is normally informative and
relevant to the image, which is beneficial to inform customers of the library
and their services.
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